Huha was born from the desire for something better.
Our founder wanted underwear that cared for women better. Sensitive to fabrics and trims, the irritation and discomfort born by unthoughtful underwear was no stranger to her. And after experiencing recurring UTIs that made it impossible for her to wear synthetic undies, she knew something needed to change.
This is where Huha began.
From a determination to make the most basic, under-innovated garment better.
